Chairman's Perspective: Growing Through Change

About the author 

Ahmad Majed Abuisnaineh is the Chairman of Al Mira Real Estate, one of Abu Dhabi’s fastest-growing real estate agencies. Since founding the company in 2021, he has led its expansion across residential and commercial sales, rentals and off-plan investment advisory, with offices in Abu Dhabi and Dubai. Guided by a client-first philosophy and a strong focus on market expertise, Ahmad is committed to helping clients make informed property decisions while building a culture of trust, innovation and sustainable growth.

In this edition of Industry Eye, we speak to Mr. Ahmad Majed Abuisnaineh, Chairman of Al Mira Real Estate, about building an agency that thrives through change. From launching Al Mira during a pivotal moment for Abu Dhabi’s property market to embracing technology, earning client trust and scaling sustainably.

When I founded Al Mira Real Estate in 2021, we weren’t trying to build the biggest agency in Abu Dhabi. I wanted to build one that clients could trust.

At the time, Abu Dhabi was entering a new chapter. The city was attracting greater international investment, new developments were reshaping the skyline and confidence in the market was steadily growing. I saw an opportunity, not just to participate in that growth, but to create an agency that would help shape it through expertise, transparency and genuine client service.

Looking back just a few years later, it’s remarkable how much the market has evolved. Buyer behaviour has changed, technology has transformed the way we work and competition has become stronger than ever. Yet one thing hasn’t changed: agencies that continue to adapt will always outperform those that stand still.

The Market Has Matured And So Have Its Buyers

One of the biggest changes I’ve witnessed is the evolution of Abu Dhabi itself. What was once a market driven largely by local demand has become a genuine global investment destination.

Today’s buyers arrive having already researched communities, compared investment opportunities and analysed market trends. They’re more informed, more selective and have higher expectations than ever before. At the same time, stronger regulations and the exceptional quality of new developments have made Abu Dhabi an even more compelling place to invest.

For agencies, this means simply having listings is no longer enough.

Clients expect advisers, not salespeople. They want professionals who understand the market beyond the numbers, can explain why one opportunity is stronger than another and are prepared to offer honest advice, even when it’s not the easiest conversation to have.

Visibility Creates Opportunity